Simplifying the Car
Buying Journey with
Caristas

Project Scope and Timeline

We initiated this project in September 2020 and started conducting a Scoping Session, Product Discovery Workshop, and created the Roadmap. Post that this was divided into 2 Phases.

Project Challenges

The key challenge in developing Caristas was to design a platform that could connect with customers' emotions and simplify the buying process.

Firstly, the platform had to be user-friendly and intuitive, making it easy for consumers to understand and use the technology.

Secondly, we had to create a matching algorithm that connects users with their perfect car and provides a comprehensive solution that covers all aspects of the car-buying journey.

Thirdly, the platform had to be able to collect and process large amounts of this captured data, including user information, vehicle inventory, and pricing, and match them with the right vehicles.

Finally, the platform had to be scalable and secured since privacy was always a top priority.

What we did

Going with our process, we conducted an initial Scoping Session to understand Caristas’s long-term vision.

This was followed by a Product Discovery Workshop to validate the idea and gather insights from potential users. We then conducted a Design Sprint to finalize the design and user flow for the platform.

  Scoping Session

Our development team sat down with the Caristas team to understand their goals, objectives, and requirements for the project. During the scoping session, the team gathered information about the client's target audience, business requirements, and competition.

This information helped us to create a detailed project plan and define the scope of the project.

  Discovery Workshop

The product discovery workshop is the second step in the design process, where our development team worked closely with the Caristas team to validate the project ideas and assumptions. During the workshop, the team conducted User Research, Market Analysis, and Competitor Analysis to validate the project hypothesis.

  Product Design Sprint

Next up, we created an MVP (Minimum Viable Product) to validate its design and functionality. The design sprint involved iterative prototyping, user testing, and feedback collection to ensure that the product meets the needs of the target audience.

  Product Strategy

Based on the insights gathered from the Scoping session and Design Sprint, we developed a Product Strategy that focused on simplifying the car buying journey for the customer. This included making the platform user-friendly, providing a customized experience for each customer, and streamlining the purchase process.

  Roadmap Development

We laid out a detailed Roadmap that outlined several milestones, including the development of a matching algorithm, the integration of secure payment options, and a few other deliverables.

The Roadmap helped the development team track the progress of the project and ensure that it stays on schedule.

  Design System

The Design System for Caristas encompasses a wide range of elements, including Typography, Color palettes, Icons, and Imagery.

Our aim was to create a cohesive visual language that would help create a consistent and recognizable brand identity.

We also created a set of design guidelines that would ensure that all the design elements were used consistently throughout the platform. This helps us maintain the integrity of the design and ensures that the UX remains consistent and seamless.

  Information Architecture

The IA for Caristas was designed to be intuitive, easy to navigate, and accessible to users of all abilities. Our team started by creating a site map that laid out the various sections and pages of the platform.

Next, we worked on creating a hierarchy of information that would ensure that users could easily find the information they were looking for.

We also made sure to include clear and concise labelling, intuitive navigation, and well-placed calls to action to guide users through the platform.

  Building the UI Design

We designed a visually appealing platform that was easy to navigate, with a user-friendly interface. The design was incorporated as a result of the Scoping Sessions and Product Design Sprints.

The final design was tailored to meet the specific needs of the target audience.